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Roku 4 owners earn discount on new 4K Roku Ultra

The popular streaming device maker offers $50 off the new flagship box, normally $130.

David Katzmaier Editorial Director -- Personal Tech
David reviews TVs and leads the Personal Tech team at CNET, covering mobile, software, computing, streaming and home entertainment. We provide helpful, expert reviews, advice and videos on what gadget or service to buy and how to get the most out of it.
Expertise A 20-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. Prior to CNET he worked at Sound & Vision magazine and eTown.com. He is known to two people on Twitter as the Cormac McCarthy of consumer electronics. Credentials
  • Although still awaiting his Oscar for Best Picture Reviewer, David does hold certifications from the Imaging Science Foundation and the National Institutes of Standards and Technology on display calibration and evaluation.
David Katzmaier
Sarah Tew/CNET

Starting at just $30, Roku's new streaming devices are priced to appeal to everyone. Now an email offer to current Roku 4 owners looks to heighten their appeal to bigger spenders who own 4K TVs.

The offer, as reported by cordcutternews, was recently extended to people who bought a Roku 4, the company's first 4K-capable streamer, which launched last year. It entitles recipients to a $50 discount on the new Roku Ultra, which currently costs $130.

Roku makes the most popular streaming players in the U.S. and is perennial champ in CNET's reviews. It delivers Netflix, Amazon, Hulu and thousands of other apps with our favorite interface and search. The Ultra is the company's most fully-featured streaming device yet, offering access to not only 4K but HDR video, as well as all of the remote control-based extras found on the Roku 4.

Roku often runs these kinds of promotions, offering discounts on new players to current users. According to the article not every Roku 4 buyer will receive the discount offer.