Even though Stephen Colbert tried to steal the show, the RNC's Twitter numbers blew him out of the water at the end of the week.
The Republican National Convention concluded on Thursday night with its highest Twitter numbers of the week: 2 million tweets were sent out by 470,000 people throughout the prime-time convention broadcast, according to Nielsen Social, which tracks Twitter activity around TV series and events.
Nielsen Social records tweets beginning three hours before a show's earliest telecast start time (the convention began at 8 p.m. Eastern) through three hours after the conclusion of the last broadcast (11 p.m. Eastern for the RNC). The extended window ensures Nielsen can capture the entire conversation around an event, a spokeswoman said.
Twitter activity surrounding the programming that aired around the same time as the convention paled in comparison. A far second for the night's TV ratings, reality show "Big Brother" garnered just 52,000 tweets. "The Late Show With Stephen Colbert" came in third with 23,000 tweets.
Convention-related tweets spiked at 10:48 p.m. Eastern, when 16,100 tweets were sent in one minute as presidential nominee Donald Trump promised to "fix the system," Nielsen Social reported.
Monday and Wednesday tied for the next biggest nights for the RNC on Twitter, both with 1.6 million related tweets, Nielsen said. On Tuesday night, 1 million RNC tweets were sent.
The RNC did not immediately respond to a request for comment.
US Tech Policy
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