VR is about to get a creative filmmaker's touch.
Ridley Scott's RSA Films production company is launching a new imprint "dedicated exclusively to the creative development and production of VR (virtual reality), AR (augmented reality) and mixed media." It's called RSA VR.
RSA VR's first project is a VR Experience for "Alien: Covenant," in partnership with Twentieth Century Fox and Technicolour.
"We have been heavily involved in VR for the past few years, and having a dedicated stand-alone division underscores our commitment to immersive media in both the brand and entertainment space," RSA Films' president Jules Daly said.
Let's hope the fear doesn't get too real for some.