The $899 RDC-4300 offers 1.3 million pixels per image, making it one of the higher-resolution digital cameras on the market and comparable in picture quality to traditional single-lens reflex cameras. The Ricoh camera offers other familiar point-and-shoot features such as 3X zoom and a mechanical shutter.
Unlike traditional cameras, however, the RDC-4300 comes bundled with software which allows users to create Web pages, PowerPoint presentations, and QuickTime movie segments. Many analysts believe that robust software bundles are an important way to drive digital camera sales by providing useful applications for consumers.
It's practical to offer business-oriented software bundles, according to Carl Holec, imaging analyst with Associated Research Services. "It's primarily businesses spending $700 or $800 on digital cameras right now, so it makes sense to target that."
Additionally, Ricoh's camera allows users to capture up to eight seconds of audio with each picture and comes with the PhotoBase multimedia file database, which enables users to create an organized database of their digital photographs.
"When it was introduced in January it was very impressive," said Holec. "[Now] It doesn't stand out as strongly as when it was first introduced. The whole segment has gotten very competitive."