With less than six weeks to go before Election Day, Republicans are hoping a new social media app will help the party attract voters, volunteers and donations to support their party's candidates.
The GOP launched the Lead Right 2016 mobile app on Wednesday with the goal to help voters support Republican presidential nominee Donald Trump, in addition to Senate, House or local races across the country. The app is available for iOS and Android as part of the Republicans' Lead Right initiative.
"The Lead Right 2016 app will be a valuable tool for making sure our staff and volunteers can register and engage voters in smarter ways than ever before, network with others eager to spread the Republican message, and fulfill our mission of electing Donald Trump president and preserving our majorities in the House and Senate," Republican Party Chairman Reince Priebus said in a release.
The app also feeds into the RNC's absentee and early voting programs. Users can message others through the app, post news items, unlock special badges and compete for prizes.
Thomas Peters, founder and CEO of uCampaign, which created the app, said it is part of an ongoing effort to "leapfrog the Democrats" when it comes to digital organizing tools.
"There isn't any mobile app utilizing as much data and offering as many ways for activists to engage as we are," he said. "This is what smart engagement looks like in the modern political tech environment."
The Democratic National Committee did not immediately return requests for comment.