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Report: NBC Direct gets help from P2P site

Peer-to-peer software company has agreed to distribute shows for NBC Direct site.

Greg Sandoval Former Staff writer
Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on Twitter at @sandoCNET.
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Pando Networks, a company offering a legal peer-to-peer software, will distribute shows for the troubled NBC Direct site, according to a press release issued by the companies.

With Pando's P2P technology, NBC claims that it is now the first "major US TV network to provide millions of viewers free DVD-quality downloads of their favorite shows," according to a press release.

NBC Direct will begin integrating the P2P technology in a beta version in coming months, the companies said. The new NBC Direct service will include various anti-piracy features, including hash matching, digital fingerprinting and content watermarking. Pando is also encrypting the video.

The story was first reported by the blog Mediabistro.