Facebook's automated antidotes to fake news reportedly aren't working.
The massive social network has gone on a fight-fake-news blitz after realizing it had a problem with hoaxes going viral on its website. It started with founder Mark Zuckerberg denying that fake news on Facebook affected the 2016 US presidential election and evolved to Facebook doing everything it could to curb phony stories from spreading -- including taking an ad out in UK newspapers on how to spot fraud articles.
Facebook started testing features like fact-checked articles attached to questionable content, and in December it added warnings for fake news stories on people's newsfeeds.
Too bad it seems to be having the opposite effect.
According to a report from The Guardian, Facebook's fact-checking system only serves to push people to click and spread stories more, with people telling their friends that the social network is trying to censor the "news."
When the fact checks do work, often it's too late. By the time fact checkers get to a story, it's likely already spread on the social network and done its damage, Aaron Sharockman, PolitiFact's executive director told the publication.
"These stories are like flash grenades," Jestin Coler, a fake-news writer told the Guardian. "They go off and explode for a day. If you're three days late on a fact check, you already missed the boat.
Facebook, for its part, said The Guardian didn't mention the broad range of efforts the social network employs to reduce its spread on the platform.
"We are against false news ... We've taken an all-of-the-above approach, including disrupting financial incentives, taking action against fake accounts, educating our community how to spot false news, and providing people with easier access to additional perspectives and information, in addition to partnering with third-party fact-checking programs," a Facebook spokesman said. "There is more work to do, and we plan to continue adding new tools to our multi-pronged approach."
First published May 17, 7:45 a.m. PT.
Update, 3:25 p.m.: Adds comment from Facebook.
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