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Report: AOL buying Weblogs Inc.

America Online will buy blog publisher whose lineup includes the popular Engadget.

    Web giant AOL is buying Weblogs Inc., a publisher of blogs that includes the popular Engadget, a Web site that offers blogs about electronics gear.

    According to, the deal is expected to be announced this week. Weblogs Inc., not to be confused with, was founded by Jason Calacanis and Brian Alvey. It has approximately 130 bloggers and 15 full-time employees.

    PaidContent estimated the purchase price at anywhere from $20 million to $35 million.