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Culture

Rediff to market mobile content in India

The Indian portal will collaborate with TV magazine GR8 to market news and information about TV stars to cell phone users.

Indian portal Rediff.com on Wednesday announced a tie-in with television magazine GR8 TV to market news and information about TV stars to cell phone users. Consumers will be able to access the magazine?s content through mobile alerts. Premium offerings such as wallpapers, screensavers and video clips will be available to subscribers with a GPRS wireless network connection.

The Indian mobile phone market is growing fast, with a base of almost 49 million subscribers. And so is the television market, which currently has more than 100 entertainment and news channels in English and Indian languages. GR8 is developing a suite of mobile products based on its content to cater to young viewers who use mobile phones, Rediff said.