Reddit has been making waves over the past year by adding user profile pages and during the 2016 US election. In yet another evolution, the company on Wednesday announced it would sell promoted posts for its mobile apps.
This isn't the first time Reddit offered promoted posts. Users and advertisers have been able to promote posts on Reddit's desktop site since 2016.
Reddit shared that its in-app ads will enable the same targeting as their desktop ones -- by interest, community, geography and device. Mobile promoted posts will include upvotes, downvotes and comments.
The feature will be available on Monday, March 19, through Reddit's iOS app and will come to Android in a few weeks.