Bimonthly technology magazine Red Herring says it will return to monthly publication, effective November, amid an advertising drought. It also said it will cut its staff by about 17 percent. The San Francisco-based publication notified its staff early Friday morning. The layoffs, which will affect 28 of 170 positions primarily in editorial, will happen over the next two to six weeks.
Last October, Red Herring upped its magazine frequency to bimonthly amid demand for tech-related advertising. But like many of its competitors, the publication has been forced to scale back with the dot-com bust. Industry rival The Industry Standard shuttered its operations and filed for bankruptcy in August.