Recycled phone cases ready to hit the road

Strapya's "Zero" line of products are made from old tires.

Tech Culture
Inventor Spot

Those who are familiar with Japan's Strapya will undoubtedly remember any number of its bizarre products, which usually come in the form of some misguided cell phone accessory. But there's actually a more serious side to the company, believe it or not, one that involves environmentally friendly products.

Earlier this year, for instance, Strapya came out with a solar charger small enough to fit on a keychain. And now it has released the "Zero," a mobile phone case made from recycled tires.

Inventor Spot speculates that these cases may reflect a new green awareness among younger generations in Japan. That would make sense, because previous generations might have a very different association with the brand name.

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