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Razorfish co-founder offering advice again

The one-time high flier will once again be selling his expertise. But does he know anything about social networking?

Jeff Dachis, one of the original Internet cowboys while running Web consultancy Razorfish, is again offering advice to corporate America.

Venture capital firm Austin Ventures is putting up $50 million to back Dachis' new venture, a consultancy that plans to help companies use social networks as well as sell them the software tools they need.

Razorfish was one of those "Web services" companies that skyrocketed to riches during the bubble years only to end up in a heap after the bubble burst.

Noted for his swagger, Dachis was humbled when Razorfish--which had seen $250 million in revenues and a $50 million public offering--evaporate into a torrent of layoffs, executive departures (including his own), and share prices that tumbled from $57 to $1.

Razorfish eventually made a comeback of sorts and was acquired by aQuantive and renamed Avenue A/Razorfish.

So what does Dachis know about social networking? It's hard to tell from his bio.

He was a senior partner at Bond Art and Science, a firm "specializing in information architecture and user experience design," according to a press release from Austin Ventures.

Back in 2001, with Razorfish, the company he cofounded 1995, in full nosedive, pundits asked whether the company's meteoric rise was due to Dachis' skill or luck.

I guess we'll see.