During a panel discussion Wednesday called "Pimp My Site," at the Search Engine Strategies conference in San Jose, Calif., search marketing experts talked about how to put some "bling bling" in Web sites to increase visitor traffic. One piece of advice is to use software to track which parts of sites people visit and which keywords lead to traffic and purchases.
"Mine your click traffic," said Dax Herrera, president of Web marketer WebGuerrilla. "Watching it is more addictive than TV. You can check how your (search) bots are doing." Clickfor full story.