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Quote of the day: Blog readers 'engaged with the world'

Movie studio looks to Web advertising to capture audiences "engaged with the world," particularly for conspiracy-based films.

In a New York Times story published Tuesday about movie studios increasingly doing niche advertising on the Web, a Focus Features executive explains how his company targets those who might be interested in conspiracy-based films such as the "The Constant Gardener."

"We looked for the places that sophisticated moviegoers seek out to find things that interest them," said James Schamus, studio co-president. "These are the people who are engaged with the world, who are informed about the big conspiracies going on out there." Click here for full story.