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Qualcomm times its Toq smartwatch launch for Dec. 2

The launch date for the $350 device just happens to be Cyber Monday, the popular online-shopping day following Black Friday.

The Qualcomm Toq on its wireless charger.
The Qualcomm Toq on its wireless charger. Qualcomm

Another company will soon join the smartwatch craze.

Qualcomm, a company perhaps best known for its wireless technology components, has announced the upcoming launch of a new smartwatch it's calling Toq. The device was designed by its subsidiary Qualcomm Connected Experiences, and is compatible with Android.

The Toq comes with what Qualcomm calls Mirasol display technology. With that, the device's display will always be on and visible and will reflect ambient light to help the face stay readable. The smartwatch also features wireless charging, support for wireless stereo headphones via Bluetooth, and it will be automatically updated by Qualcomm via wireless upgrades.

Qualcomm will be joining Samsung, Sony, Pebble, and others in what is expected to be an increasingly competitive smartwatch marketplace. Apple and other companies are also expected to join the fray next year.

The Toq will launch on December 2 for a starting price of $350. December 2 is Cyber Monday, the popular online-shopping day that follows Black Friday.