The cat's reducing its carbon paw print with a shoebox that's more bag than cardboard. Showcased recently at the Design Museum in London, the new packaging will supposedly help the lifestyle apparel company reduce paper use by 65 percent and carbon emissions by 10,000 tons every year.
The Clever Little Bag, designed by Yves Behar of fuseproject, reduces cardboard use and does away with the need for a plastic carrier bag. Instead, the package features a reusable shoebag with an attached loop that goes through a cutout to double as a carrying handle.
According to Puma, the redesign will see the company saving 8,500 tons of paper, 20 million megajoules of electricity, 1 million liters of fuel oil, and 1 million liters of water every year.
The Clever Little Bag is only one part of Puma's ambitious long-term sustainability program as the company aims to replace current plastic/paper bags for its apparel with biodegradable ones. The new packaging and distribution system is expected to launch in the second half of 2011.