Microsoft, never a company to do anything the easy way, looks set to start a mobile operating system war next week -- with itself. CNET's Ina Fried has the Pure and the Turtle, the first phones to spring from Microsoft's Project Pink.that a launch event on 12 April in San Francisco will see the debut of
The Pure and the Turtle are touchscreen handsets with slide-out keyboards. They've long been touted as the first devices to think Pink, which has been developing an operating system based on the Windows CE core but aimed at social-minded users. Project Pink is separate from the forthcomingoperating system.
The background: a couple of years ago Microsoft bought Danger, the company that made the successful, a frankly rubbish phone for instant message-obsessed teens and tweens. The result was Project Pink, a continuation of the social-centric ethos.
But in these days of Twitter, Facebook and the like, a social-network hub is de rigeur for any phone OS -- so it appears the distinguishing social features of Pink have already been assimilated into every man and his dog's dog-and-bone, including WinPho7.
Still, never a company to make one version of a product when it can make two ---- Microsoft looks set to proceed with Pink devices next week. We'll keep you posted on developments, and puzzle out how Pink thinks different to Windows Phone 7.