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Prodigy to Launch Virtual Mall

Prodigy has joined with software company BroadVision to launch a Virtual Mall set to open early next year. The Virtual Mall will be accessible to all Internet users by the end of 1996.

Virtual Mall shoppers can browse through stores including JC Penney, Sears, Computer Express, and OfficeMax.

The Virtual Mall will hold sales comparable to those in department stores and will offer a 30-day money-back guarantee policy, according to company officials. Shoppers will be able to design a profile that sales assistants will use to link to specific products and services.