Bose has built quite the reputation for its entire audio line, so it's no surprise that the third version of the company's noise-canceling headphones, the QuietComfort 3, has a following. These earpad-style cans are supercomfortable and offer a sleek design that's significantly trimmed down in size from previous models. However, Bose made no move to lower the luxury pricing of the QuietComfort, which is where the Audio-Technica ATH-ANC7 QuietPoint headphones come in. These full-size 'phones sound good, can be used with or without noise-cancellation turned on, and include a handy hard-shell carrying case--all at half the price of the QuietComfort 3. Some users have even gone so far as to dub the ATs Bose killers. Well, we'll just see about that. Let the battle begin!