Cisco security goes prime time

Marguerite Reardon Former senior reporter
Marguerite Reardon started as a CNET News reporter in 2004, covering cellphone services, broadband, citywide Wi-Fi, the Net neutrality debate and the consolidation of the phone companies.
Marguerite Reardon
Cisco Systems will air the next phase of its TV advertising campaign focused on its security products during the National Football Conference (NFC) championship game on Fox TV this Sunday. The campaign, which features an 8-year-old girl, who inadvertently downloads the "Funny Bunny" worm on her father's computer when he brings her into the office, is designed to make people think more about network security in general, said Jeanette Gibson, a spokeswoman for Cisco. "We took a more innocent approach to show how companies need to be thinking of everyday things as possible security risks," she said.

The advertising campaign officially launched Thursday night during ABC's "Nightline" and will rerun Friday night at the same time. Print ads will begin next Monday, and the Internet ads will begin running Tuesday.