The decision to bypass radio stations or music television stations such as MTV to debut the song--which comes from Bush's forthcoming album, The Science of Things--is the latest in a string of similar moves by marquee bands.
"This is a watershed event for the awareness and acceptance of the Web as part of the mainstream music industry," said Bob Kohn, chairman of EMusic. "It is very adventurous for a major band such as Bush and a progressive label like Trauma to promote a yet-to-be-released single online in advance of traditional media."
In June, Alanis Morissette unveiled the single "So Pure" on American Online, and last month, rock icon David Bowie announced that his album Hours will debut over the Internet. Among other performers to release new music over the Internet are Tom Petty, Public Enemy, the Beastie Boys, and the Red Hot Chili Peppers.
EMusic, a leading seller of downloadable music, and Trauma Records made the announcement at the Digital Distribution & the Music Industry (DDMI) conference being held in Los Angeles this week.