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Polaroid to make TVs and digital radios

Iconic camera manufacturer Polaroid and the UK supermarket Asda have launched a range of Polaroid-branded consumer electronics.

Lexy Savvides Principal Video Producer
Lexy is an on-air presenter and award-winning producer who covers consumer tech, including the latest smartphones, wearables and emerging trends like assistive robotics. She's won two Gold Telly Awards for her video series Beta Test. Prior to her career at CNET, she was a magazine editor, radio announcer and DJ. Lexy is based in San Francisco.
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Lexy Savvides

Iconic camera manufacturer Polaroid and UK supermarket Asda have launched a range of Polaroid-branded consumer electronics.

(Credit: Asda/Polaroid)

The partnership will see the Polaroid-branded products, ranging from iPod docks to digital radios and even 3D TVs, appear in stores and online. Polaroid, best known for its instant photographs pioneered by founder Edwin Land, has experienced somewhat of a renaissance in the past few years.

Earlier this year, the company announced an Android-based camera at the Consumer Electronics Show, while it had also teamed with Lady Gaga to produce several photographic products.

In 2001, and again in 2008, the company filed for Chapter 11 bankruptcy protection in the US. Company assets, including the Polaroid name, were sold or licensed on both occasions.

It's not the first time Polaroid-branded TVs have appeared on the market, as various LCD and Plasma models were produced after the first bankruptcy filing. We have contacted Polaroid Australia to see if the range will make its way to Australia.

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