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Polaroid relaunches instant cameras

The new licensee of the Polaroid brand has decided to relaunch some of the most popular instant cameras.

Polaroid SX-70 image by Adriano Antonini, royalty free

After an incredible response to the passing of Polaroid instant film, the new licensee of the Polaroid brand has decided to relaunch some of the most popular instant cameras.

Endeavors like The Impossible Project, a scheme to reinvent Polaroid instant film after the company ceased its manufacture, has proved that there's still interest and demand for the film.

The Summit Global Group, which licensed the Polaroid brand, has enlisted The Impossible Project to produce limited-edition Polaroid-branded instant films for the new cameras, to be released in mid-2010.

Read more of "Polaroid relaunches instant cameras" on CNET Australia.