Britain felt sudden urgency to catch 'em all Friday, with the opening of a Pokemon Center in London to celebrate the upcoming some exclusive merch themed around the bowler hat-wearing London commuter Pikachu -- like plushies, pins and umbrellas.'s UK-inspired Galar region. Unlike the in the games, real-life Pokemon Centers are basically stores devoted to merchandise for the franchise, with
CNET was invited to visit the Pokemon Center London in Westfield Shepherd's Bush ahead of its opening, so check out our video tour of the store to see what awaits. The £240 (around $305) giant Pikachu plush was sold during the preview event, but we were told they'd get a few more into the store. If that's too pricey, you can pick up a £20 ($25) London Pikachu plush -- or products based on Sword and Shield starters Grookey, Scorbunny and Sobble.
If merch (or spending money) isn't your bag, you can also try out a free 10-minute demo of Sword and Shield on Nintendo Switch (or , if you prefer the portable experience). Pokemon Go players will also find increased spawns of Psyduck, Vaporeon, Jolteon, Flareon, Combee and several other Pokemon around the Westfield center.
The Pokemon Center London will remain open until Nov. 15, the day Sword and Shield comes out.
Hardcore trainers will be making another trip to Britain's capital next year. The 2020 Pokemon World Championships will be held there, the company said in a Twitter exchange between the US and UK accounts back in August. We don't have dates yet, but they've been held in August each year since 2004.
The championships include competitive tournaments in the main video game series (2020 will be the first to use Sword and Shield), the Trading Card Game, Pokken Tournament and Pokemon Go (which had its first invitational in 2019). Even if you're not seriously into the competitive aspect, there will be plenty of trading meetups, cosplay and merchandise.
First published Aug. 5.
Update, Oct. 18: Adds video tour of Pokemon Center London and more details about the store.