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Please just call me Dell

Dell Computer changes its name to Dell Inc. to reflect its broader suite of products. It also unveils a new executive compensation plan.

Tech Industry
Dell is changing its letterhead.

Dell shareholders on Friday voted to accept a motion by its board of directors to change the company's name to Dell Inc. from Dell Computer. The change is effective immediately.

The Round Rock, Texas-based company's board felt the new name would more accurately reflect Dell's transition from a PC maker to a supplier of a much broader product line. Aside from its servers, Dell now offers a range of products that includes computing clusters and network storage systems, as well as the services to install and maintain them. Other new Dell-brand products include network switches, printers and personal digital assistants.

Dell shareholders also approved a new executive compensation plan that will grant the company's top executives an additional yearly bonus over the next four years, if the company meets predetermined goals during each year.

The bonuses range from 150 percent of base salary during Dell's fiscal 2004 to as much as 300 percent of base salary in fiscal 2007, the company said in a recent filing with the Securities and Exchange Commission.

Dell CEO Michael Dell made a salary of $950,000 in fiscal 2003, while Dell President Kevin Rollins took home a salary of $771,000. The executives also received bonuses in excess of $2 million each, according to the filing.

Dell's long-term financial goal, set down in April 2002, is to double its annual revenue to $60 billion inside of 5 years.

The shareholder meeting took place on Friday morning in Austin, Texas, not far from Dell's headquarters.

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