The redesign, which Pinterest first started, amounts to a collection of visual and infrastructure enhancements that should push people to pop around from one pin to the next.
Pinterest is an inspirational social network for saving recipes, fashion finds, housewares, and other digital goods to collections called "boards." These "pins," as they're called, are the essence of the site's experience and provide people with a visual way to browse the Web, as curated by friends and celebrities.
With the new look, Pinterest is pumping up the volume on pins. Pins, themselves, are bigger and more arresting, and individual pin pages now include a smattering of related pins -- from the same board, same Web source, or same member -- to send viewers down paths of pin-spiration.
The company, fresh off landingin new funding, is describing the new look as a way to help members discover more of what they love, which is just a fluffy way of saying it wants to keep people on its site for longer.
Pinterest has good reason to want to keep its members occupied for longer. The startup, now valued at $2.5 billion, will likely soon want to monetize member attention, and has hinted at this intent with the release of business-friendly tools including, launched last week.
Pinterest said members should start receiving invitations to the new look starting today.