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Physics and Oreos go together like cookies and cream

One man's quest to get rid of the cream in his cookie led to invention of a hilariously overcomplicated Oreo separating machine.

Oreo separator machine No. 1
Screenshot by

The video below describes separating an Oreo cookie as a "basic human desire." While it may not be quite as fundamental as all that, separating cookie from cream has become a ritual for Oreo lovers around the world.

But why must we use our soft, weak human hands to pry these cookies apart? Why can't someone invent a hilariously overcomplicated machine to do this painstaking work for us?

Luckily, someone did.

Physicist and "cookie-part preferrer" David Neevel is the mind behind the Rube Golberg-style machine. He describes his automated separator as "entirely based on the dislike of cream." Which is crazy, of course. But it takes a certain kind of mad genius to create a machine as delightfully inefficient as this one.

The video is part of an online marketing campaign for Oreo. You can see more of its work on its YouTube page.

This story originally appeared on