The Sony Ericsson calls its Z520 model "a global phone aimed at the fashion conscious." Marketed to young women, it includes a caller ID feature that uses a flashing rim of blue lights whose flash pattern identifies the caller. The phone also includes a camera, games and other features.
The Sony Ericsson K608 is a lightweight 3G phone that weighs the same as existing 2G phones. The front of the device is designed so that it can be used as a phone when the handset is held vertically and as a camera when it is held horizontally.