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Photos: Philips ultra wide-screen 21:9 TV unveiled

Crave UK went to the official unveiling in London. Here are the photos.

Philips cinema 21:9 TV
First pics of the new Philips TVs unveiled Thursday. Crave UK

We already knew this was coming, but now we have actual pics that give a better sense of its scale.

Philips introduced its new Cinema 21:9 TV with a wider-than-wide-screen display at a press event in London. Our favorite blokes at Crave UK were in attendance and snapped a few frames of the "mutant telly."

Head over to Crave UK for a whole gallery of photos, as well as their take on the trouble of a new viewing format. (Alternatively, if you find wide screen worthless, head here.)