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Photos: Handheld fever grips Japan

Consumers get psyched for the release of Nintendo and Sony gaming devices.

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Photos: Handheld fever grips Japan

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Credit: Michiko Nagai
Hotly anticipated new gaming handhelds from Nintendo and Sony won't come out until next month, but the companies' massive marketing campaigns are already in a full frenzy.

Photos: Handheld fever grips Japan

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Credit: Michiko Nagai
Commuters pass a wall of PlayStation Portables in Tokyo's Shinjuku station. Sony will also erect PSP displays in Nagoya and Osaka.

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Credit: Michiko Nagai
PSPs adorn a wall of Shinjuku station, one of the world's busiest subway stops.

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Credit: Michiko Nagai
Sony's PSP, seen here on public display, goes on sale Dec. 12 in Japan and next March in the United States.

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Credit: Michiko Nagai
A "Super Mario" stand-in provides gaming tips.

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Credit: Michiko Nagai
Up close with the Nintendo DS, which goes on sale in Japan Dec. 2.