Crave recently took a peek behind the scenes of music subscription site Napster. The brand is famous for being one of the biggest early file-sharing services and for being forced to shut down. Then a few years ago it was relaunched as a legal download site and now sells subscriptions to an 'all-you-can-eat' music service.
On its visit to the Napster UK office, Crave spoke to Napster UK's vice president Leanne Sharman, who claimed Napster is the Sky TV of the online music industry and the "biggest brand in digital music".
She also gave her view on the company's competitors, claiming that consumers risk being trapped in the Apple environment and that "it's not all about the iPod any more".