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Photo: Sony's new flash Walkman

Company takes on Apple's iPod Shuffle with new line. The highest-end device can hold as many songs as 45 compact discs.

Sony's new flash Walkman

Sony's new flash-based Walkman can store 256MB, 512MB or 1GB of data. The music players will be a bit pricier than some competing flash players, but the company says the new features and designs will make them worth it. The devices start at $90 for the 256MB player and run up to about $200.

Credit: Sony