Roli makes electronic instruments that are a bit different from the norm, including themodular music studio and the , a keyboard-like device.
Roli announced Pharrell's new position on Wednesday, saying he will work with company founder Roland Lamb to "develop revolutionary new musical instruments that are iconic, digitally connected, and accessible to all."
Pharrell's biggest hit is the infectious 2013 song "Happy." As part of the new partnership, Roli is releasing a "Happy by Pharrell" studio pack for its music-making Noise app. The studio pack includes the beats, bass lines and vocals from the song, broken into bits that musicians can remix using a smartphone screen or a connected Roli instrument.
You can check out a video demo of the "Happy" studio pack in action using Roli's Seaboard Block instrument along with some modular add-ons: