PeopleSoft adds CRM software product
Mike Ricciuti Staff writer, CNET News
Mike Ricciuti joined CNET in 1996. He is now CNET News' Boston-based executive editor and east coast bureau chief, serving as department editor for business technology and software covered by CNET News, Reviews, and Download.com. E-mail Mike.
PeopleSoft on Monday announced new addition to its customer relationship management software. PeopleSoft's Predictive Analytics Solution for CRM uses data collected by companies to enable people in marketing and sales to predict the effectiveness of campaigns before they are launched. The software links to PeopleSoft's other enterprise resource planning business applications
The software maker said the product can help companies increase revenue by targeting sales and marketing efforts at those customers most likely to buy. In that way, PeopleSoft said the software can offload work from specialized statisticians and help to shorten sales cycles. No pricing was announced.
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