Pay TV loses ground to antenna-only households

Cord-cutters are on the rise in the US, where 15 percent of broadband households now get all of their TV from an antenna, a new study finds.

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You now have plenty of antenna options.

Sarah Tew/CNET

A study released Wednesday by market research firm Parks Associates shows a steady increase in stateside TV customers who are forgoing traditional cable.

Some 15 percent of US broadband households now get all of their TV from an antenna. That number has increased steadily over the course of five years as pay TV subscriptions have seen a corresponding drop.

Parks Associates says cord-cutters are gaining ground because of a lack of satisfaction with traditional cable service. Brett Sappington, senior director of research at Parks Associates, said in a blog post that "live broadcasts of high-profile events remain a challenge for online delivery, though pay TV and broadcast TV conquered live distribution long ago."

With lots of antenna options out there for those looking to cut the cord, the reasons to stay with a cable subscription you don't like are shrinking.

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