Years ago, the native New Yorker got sick of paying off the endless stream of tickets that he found pinned to his windshield. So, after running in circles to find the right methods to appeal the violations, Bolofsky decided to try to capitalize on his experience. In 1982, he started a company that sold a package of documents meant to help people navigate the frustrating maze of New York's parking-ticket appeals system.
By 1993, Bolofsky's enterprise had morphed into a software program for businesses that wanted information on fighting tickets. Then in 2001, he launched Parkingticket.com, which provides a ticket appeals service online. This year the company, which now operates strictly via the Web, will rake in more than $3 million in revenue providing ticket-fixing services for individuals and a growing number of corporate clients.
Parkingticket.com's list of customers includes large companies with huge fleets of delivery vehicles, such as Anheuser-Busch and. Other corporate clients are television networks such as NBC and CNN, whose vehicles are notorious targets for meter maids.
The reason the system works roughly 75 percent of the time and has helped clear an estimated $100 million in tickets over its 20-plus years of operation, Bolofsky says, is simple. He believes that most parking tickets are themselves in violation. For instance, it is actually legal for most commercialto double-park while making deliveries, for up to three hours. General ignorance of such rules may be why United Parcel Service is another company that has approached the site about subscribing to its services.
"Most big cities use parking tickets as a method of generating revenue, not for creating an environment of safety for drivers and pedestrians, the reason why parking tickets were invented," he said. "If you begin looking at the actual regulations, you'll find that most tickets are not really enforceable."
The Parkingticket.com system is simple. If you're a resident of New York City, San Francisco or Washington, D.C., you can log on to the site and submit the details of any parking violation. For half the cost of what the ticket charges, the company will fight the ticket for you--and it usually wins, Bolofsky said. If you lose, the company refunds your original payment.
Parkingticket.com refuses to appeal any tickets that involve perceived safety issues, such as blocking a fire lane or misusing a handicapped parking spot.
Bolofsky contends that successfully fighting most parking tickets is not actually that hard; the trick is in knowing how to find the right forms and regulations, learning the rules and filing an appeal.
Some cities, for example, will merely send a second notice to people that have filed for an appeal by mail, without telling them that their complaint was never scheduled or heard. Most people read this as a sign that they have already lost and simply pay the fine, he said. But knowing the rules can make it easy to win.
"We're not trying to cheat the cities out of money," Bolofsky said. "We're helping people exercise their rights."
has proved to be the killer application for Bolofsky's scheme, as he has grown Parkingticket.com from a one-man operation in an apartment to an 11-person business based in Paramus, N.J. He said the actually made it possible for him to launch the site, as he could only afford sufficient hosting services and site design services when prices began to plummet.
The company will launch services for Chicago and Los Angeles later this year, and has plans for similar offerings for people in Boston, London and Montreal. Among the consultants Bolofsky currently employs are retired police officers from New York and Washington, as well as a retired New York judge.
"These cities are becoming increasingly aggressive about handing out tickets, and for the most part, these are just trumped-up violations," Bolofsky said.
Calls seeking comment on the site from the parking departments of New York, San Francisco and Washington were not immediately returned.