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Panasonic's UFO-style Bluetooth speaker invades Earth in July

Portable Bluetooth speakers now come in all shapes and sizes, including one from Panasonic that looks like a mini spacecraft -- or a snack cake.

The cookie-sized SC-MC07 drops in July for $69.99 (click to enlarge). David Carnoy/CNET

First, Panasonic's upcoming SC-MC07 Compact Wireless Stereo Speaker reminded me of a UFO. Then I thought Chipwich or some Drake or Hostess snack cake.

Whatever image it conjures up, the $69.99 SC-MC07 streams music wirelessly from smartphones and other Bluetooth-enabled devices. The unit is powered by AA batteries or an included USB cable.

I got a quick sound demo at a recent Panasonic press event and like a lot of these small Bluetooth speakers, it plays louder than you'd think for its size.

Wondering what that logo on the top is? Well, Panasonic says you'll be able to get the speaker with your favorite sports team's logo emblazoned on to top of it. At least that's the plan.

Panasonic's official media shot for the product without the sports logo on top (click to enlarge). Panasonic