Panasonic has announced today it will be funding environmental research and public education with the appointment of the newly-created Panasonic Chair in Environmental Sustainability at Macquarie University, Professor Tim Flannery.
Panasonic Australia has pledged AU$690,000 over three years to support the initiative, which is part of what the company calls the "Green Revolution".
"There has never been a more pressing need for cutting-edge environmental research and education, and we are pleased to be able to lend our support to Macquarie University," said Steve Rust, managing director of Panasonic Australia.
Professor Flannery will be tasked with presenting a whitepaper to Panasonic executives in Japan on emerging consumer attitudes towards environmental products later this year.
"For me, the advantage of working with a company like Panasonic is that their ambitions are in the right place and they're trying to work towards ever-more-efficient goods," Flannery said.
Flannery is a scientist, broadcaster and author who recently worked as the chairman of Copenhagen Climate Council aimed at reducing global greenhouse emissions.