For several months, Oracle has tooled around with its organizational structure to shift more focus on its sagging applications business. The shift included Oracle chief executive Larry Ellison taking over the helm of the division.
Oracle's chief operating officer, Ray Lane, said recently that the company would be realigning its sales teams to streamline the process and better divide the applications and database businesses, which until recently had joint sales and marketing efforts.
The moves today stretch responsibilities of several executives to focus more on the applications side of the company.
"These executive appointments flatten our organization and place more executive attention on specific components of our business," Lane said in a prepared statement. "Our applications business, now almost $2 billion, has become too large to manage as an integrated part of our database business. It needs the focus and dedicated executive leadership that comes from the application market, or the industries which the application products serve."
The realignment includes shifting recently hired Peter Dunning from senior vice president of Oracle's industrials vertical division to head up the entire commercial applications business. Dunning was lured about a month ago away from Oracle Application's archrival SAP. George Kadifa, who now runs the industrial sector vertical takes over for Dunning as head of the Worldwide Industrials group.
But lost in the shuffle are two long-time Oracle executives. The break up of the Americas unit left Barry Ariko, former executive vice president of Americas, without a place in the company. He left a month ago to become Netscape Communications' chief operating officer. And Robert Shaw, the former executive vice president of verticals, is leaving to pursue other business opportunities, according to Oracle. George Roberts takes over the North American sales unit for the United States and Canada, and Edward Sanderson, currently senior vice president of Americas Services, will also handle Latin America and Brazil.