HP's newly appointed chief executive Carly Fiorina and Oracle CEO Larry Ellison are set to announce details of the customer relationship management (CRM) systems alliance at a joint press conference tomorrow at HP's corporate offices in Palo Alto, California. This will mark Fiorina's first news announcement since her executive appointment in July.
CRM software--sold by Oracle, Siebel Systems, Clarify, Vantive, and others--helps businesses manage complex sales, marketing, and customer service functions.
As part of the agreement, HP will sell Oracle's CRM software, according to a report by Reuters.
The market for CRM software is projected to reach about $11 billion in 2003 from $1.9 billion in 1998, according to research by International Data Corporation.
HP and Oracle have partnered in a number of areas in the past, including bundling Oracle's database software with HP's servers for data warehousing, and on other e-commerce technology projects.
Last month, the two companies announced a joint program to develop and use HP's e-speak technology. Under the agreement, Oracle's 8i database software will be able to use HP's e-speak technology, which HP describes as a way to automate business transactions on the Internet.
Reuters contributed to this report.