Unlimited calls and texts are about as important on your phone these days as the ability to program your own polyphonic ringtones (oh Salt-N-Pepa ringtone, we hardly knew ye).
But we're also moving into a world where data allowances matter less and content streaming on your mobile without using that data matters more.
With that in mind, Optus has just fired another salvo against its competitors, offering post-paid customers unmetered Netflix and Presto video streaming.
All Optus My Plan Plus plans will now offer unmetered Netflix and Presto streaming, with the $100 and $120 plans getting it for free (customers on the $40, $65 and $85 plans will need to pay an extra $10 a month for the privilege).
Optus' high-value plans also get unmetered EPL ($85, $100 and $120), while the $40 and $65 plans can pay an extra $15 per month to go unmetered. (All these prices are obviously in Australian Dollars).
The move towards unmetered video streaming, even if it's only free on the top plans, is a long way from Vodafone's prediction in January this year that.
But it's an obvious move for Optus, which has been playing in the content streaming space for some time now.
Optus launchedlast October, followed by (including Spotify, Pandora and Google Play Music) in April this year. It also made headlines (and put some noses out of joint) when it to create its own , app and streaming site.
All this after offering-- a move that left Netflix CEO Reed Hastings on Net Neutrality.
There's no doubt that content streaming will be the next frontier on mobile. Optus has its EPL and Netflix and, and as summer sports heat up we can surely expect more streaming apps to come online.
Looks like there's never been a better time to be an Australian with a mobile plan.