"Oprah And Friends" is scheduled to launch next September on the top U.S. subscription radio service.
XM's smaller rival in the U.S. satellite radio market, Sirius Satellite Radio has already inked a number of high-profile deals, most notably a.
XM also has exclusive deals with Major League Baseball, the National Hockey League and PGA Golf.
XM said the Oprah deal will not affect its target to break even on a cash flow basis by the end of this year. The company, which currently has more than 6 million subscribers, said its goal to reach 9 million subscribers by the end of the year is also unchanged.
Sirius, by comparison, has more than 3 million subscribers.