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Culture

Oprah signs 3-year deal with XM

Talk show host will launch "Oprah and Friends" in September on the U.S. satellite radio service.

XM Satellite Radio Holdings signed a three-year $55 million deal with Oprah Winfrey to host a talk show.

"Oprah And Friends" is scheduled to launch next September on the top U.S. subscription radio service.

XM's smaller rival in the U.S. satellite radio market, Sirius Satellite Radio has already inked a number of high-profile deals, most notably a five-year contract worth $500 million with shock jock Howard Stern.

XM also has exclusive deals with Major League Baseball, the National Hockey League and PGA Golf.

XM said the Oprah deal will not affect its target to break even on a cash flow basis by the end of this year. The company, which currently has more than 6 million subscribers, said its goal to reach 9 million subscribers by the end of the year is also unchanged.

Sirius, by comparison, has more than 3 million subscribers.