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Online trading firm opens

PC Financial Network, an online trading pioneer, rolls out a new subsidiary, iNautix Technology, to sell interactive services to financial firms.

PC Financial Network, a pioneer in online trading for the individual investor, this week rolled out a new subsidiary to spread technology know-how to other financial institutions.

PCFN, a Donaldson, Lufkin & Jenrette company, rolled out its iNautix Technology subsidiary to sell interactive services to financial firms, said Blake Darcy, PCFN chief executive.

iNautix plans to generate revenue from two products: Net Exchange, a developer of online trading Web sites for other financial institutions, and Net Exchange Pro, which offers a package of brokerage services.

Those services include developing customer service workstations to approve orders instantly with real-time account information. Orders are automatically distributed into the marketplace and accounts are reviewed and approved online with credit screening and fraud-prevention checks.

PCFN, which has revenues of more than $50 million, may see its new subsidiary account for as much as half its revenues five years from now, Darcy said.

"Our parent has said they expect both subsidiaries to have high growth and maintain their leadership position," Darcy said. "High growth is defined by greater than 20 percent."