Tech Industry

Online grocer names new president

Mitchell Rhodes has been name president of online grocer GroceryWorks, a joint venture between Safeway and Tesco. Rhodes replaces Gary Rocheleau, who rejoined Safeway. GroceryWorks operates Safeway.com in San Francisco, Sacramento, Portland, Ore., and Vancouver, Wash., and Vons.com in Southern California and Las Vegas.

Rhodes formerly served as general manager and vice president of marketing for Gap's online division, where he oversaw the launch of the Old Navy and Banana Republic Web sites.