Online auto marketing firm changes name

Online automotive marketing firm InvoiceDealers will change its name to Dealix, effective Sunday, in an effort to reflect an "expanding mission" into the technology that powers its services, according to the Palo Alto, Calif.-based company. InvoiceDealers was formed in 1998 to provide marketing data and consulting for automobile dealers, their customers and manufacturers. The company will continue to operate its consumer site, Invoicedealers.com, as part of the Dealix Referral Network.