OnePlus sought ideas for the name of its smart TV from fans shortly after to enter that market last September. It announced its decision Wednesday in its forum: OnePlus TV. Along with this "simple yet to-the-point" name, the Chinese company opted for a straightforward logo, by adding "TV" to its standard symbol.
"We believe there's no other name that can best represent our value, vision and pride than naming it with our own brand," a spokesperson wrote.
The post didn't hint at the OnePlus TV's release date, but The Next Web reports it'll launch in September. OnePlus didn't immediately respond to a request for further comment.
Earlier this month, MySmartPrice highlighted a Bluetooth SIG listing that refers to OnePlus' offering as a "unique Android TV" that uses an LED display, rather than OLED, along with hints that it'll range in size from 43 to 75 inches.
Originally published at 3:02 a.m. PT.
Update, 3:20 a.m. PT: Adds more detail.