How do you follow "the most full-featured smartwatch we've ever seen?" Last year's Omate TrueSmart, which makes phone calls and shoots video and chucks in the kitchen sink, is basically an Android phone on your wrist. It's sequel, the new Omate X, is a simpler and cheaper smartwatch that acts as a companion to your phone.
The X talks to your phone via Bluetooth 4.0 so you can see what's going on at a glance. The watch shows you notifications for stuff happening on your phone including incoming calls, social media updates, controlling your music and reminders. The X can be controlled by talking to it, and it works with both Android and iOS smartphones.
The touchscreen measures 1.54-inch. The aluminium watch itself is 11mm thick and can be worn with any standard 22m strap, so you get to customise your look -- dress it up with a leather strap to go with your suit or down with a NATO strap for summer.
Inside is a MediaTek system-on-chip and ARM processor. Powered by a 400mAh battery, Omate claims the X is capable of a week on your wrist in standby mode.
You can order the Omate X from 1 September for $129 (which converts to around £77 or AU$138) and it's expected to be delivered in October. Exact details for each country have yet to be confirmed.
Smartwatches are set to be the next big thing, part of the new trend for wearable technology. Big names like Samsung and Sony have launched watches that talk to your phone, with Google's Android Wear set to see even more wrist-worn gadgets turning up very soon. Smaller manufacturers like Pebble and Omate are also vying for space on your wrist, with Omate's TrueSmart packing in loads of features -- check out the video below to see the TrueSmart in action.