They say children are the harshest critics. That's if you don't count Mark Kermode, obviously. But when it comes to real-world testing of the Olympus Tough camera range, who better than a selection of kids to show off the cameras' indestructibility?
In a series of videos on the Olympus YouTube channel, a selection of cutesy moppets are apparently denied their Ritalin for a week and unleashed with a Tough camera each. In quick succession, the cameras are stomped, painted, dunked, frozen and generally abused. In one memorable video, the kids eat ice cream off the cameras, and you can almost see their metabolisms accelerate beyond the tolerable as their eyes turn to pinwheels. Aw, bless their little over-stimulated hearts.
Of course, if Olympus was really serious about testing theor to their limits, they'd have brought in some chaps with hammers and anger-management issues.