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Nvidia's 2015 CES press conference: Join us Sunday (live blog)

The Santa Clara, Calif.-based maker of graphics chips will talk up its push in autos and mobile during its presentation in Las Vegas.

CEO Jen-Hsun Huang unveiled Nvidia's newest graphics chip at CES 2014. James Martin/CNET

Nvidia, which tends to host the first major press conference of the Consumer Electronics Show, will kick things off again this year.

The chipmaker, best known for its powerful graphics chips that power PCs, will host its presentation Sunday at 8 p.m. PT. CNET's Ben Fox Rubin, James Martin and I will bring you all the live news, photos and commentary starting about 30 minutes before the event.

You can find out what time the press conference starts in your time zone here.

Nvidia may be best known for its GPUs, but the company has been making a big push into automotive and mobile in recent years. Nvidia needs to grow its presence in markets outside of PCs, an industry that's started to wane.

Check out CNET's live blog of Nvidia's 2015 CES press conference

The company's Tegra processor powers the dashboard for many high-tech cars, including those from Tesla and Audi. And though Nvidia has backed away from smartphones, it uses Tegra in its own Shield portable gaming device and its Shield tablet, and Google's latest Nexus 9 tablet also sports an Nvidia processor.

Past CES announcements by Nvidia have included new processors and the Shield tablet, which took the market by surprise but hasn't become a big seller. The big news in 2014 was Nvidia's Tegra K1 processor,which boasted 192 cores. At the time, CEO Jen-Hsun Huang said the new chip brought mobile computing to the same level as desktop computing, and it's that processor that appeared in Google's new tablet.

During its presentation this year, Nvidia likely will talk about its successes and efforts in automobiles, as well as its push in mobile and gaming. No new devices, such as a Shield 2, are expected at the show, but Nvidia always could have a few tricks up its sleeve. The first version of the handheld gaming device was one of the few surprises at CES 2013.

Tune back to CNET for full coverage from CES.